Strategy
The fintech market demands a visual identity that balances trust and modernity. The branding strategy for Voy Finance is based on clarity, accessibility, and innovation, with a design aligned with global fintech and crypto trends.
Concept and Storytelling
Problem: Fintech and crypto startups need a trustworthy visual identity to attract users and position themselves in a competitive market. The challenge is to communicate innovation and security simultaneously.
Solution: Voy Finance's branding reflects modernity and accessibility through a clean visual identity, colors that convey trust and technology, and a contemporary typeface aligned with leading brands in the sector.
Result: A solid identity that connects with investors and end users, standing out in an environment where trust and transparency are key.
